UPI payments save time and operational costs for the brand and the customer. But if you still ask your customers to go to a third-party app to make payments, they could get frustrated. But if you have UPI integration, they can order their products comfortably. They will come to you again to purchase more products as UPI integration improves the customer experience. In this blog post, let’s see some ways you can integrate UPI into your website or app.
United Payment Interface (UPI) is a payment system that allows users to send and receive funds online without visiting the bank. With a UPI payment app, users can manage multiple accounts. They also don’t need to share their bank account number, IFSC Code, and other details in online transactions. All they need to have is a payment service provider (PSP) and a UPI ID. The National Payments Corporation of India (NPCI) has developed the UPI, and all transactions are regulated by the Reserve Bank of India (RBI)
What is UPI ID, VPA, and PSP?
A user can access the services of a UPI payment app through a UPI ID. It enables users to be anonymous and protect their bank details. Banks can trace users’ bank accounts in emergency cases with the UPI ID.
The format for UPI id is [email protected]. The letters “abcde” denotes the name or phone number. The second part is the bank’s initials. The technical term for UPI ID is Virtual Payment Address (VPA).
The payment service provider (PSP) is the bank or a UPI payment app that makes digital transactions possible.
What is UPI Integration?
When you integrate UPI into your website or app, you can collect the money from your customers with the help of their VPA. Users also don’t have to give out their bank account number and IFSC Code to make payments. They also don’t have to switch between multiple apps to make transactions.
Benefits of UPI Integration
UPI integration helps customers to make payments effortlessly. They could walk away if they had to switch between multiple apps to order their products. UPI integration removes all such obstacles and reduces bounce rates. Customers willing to buy your product can order them in a few minutes through the UPI payment app integrated into your website.
Collecting funds is easier with UPI integration. Brands can monitor all transactions in a single dashboard and organise them with the help of advanced features.
Brands can save a lot of time, money, and energy if they integrate UPI into their website and apps. It can help them manage their operations more effectively.
E-commerce brands will benefit much from UPI integration, as they rely solely on online sales. They can give several options to customers like VPA, in-app payments, and QR payments and keep them satisfied.
Types of UPI Integration
Webflow UPI Integration
It is the most common type of UPI Integration and available for web, mobile web, Android, and IOS users. In this model, the customer fills in details about shipping and delivery. Then he enters his VPA and confirms it.
The next step is to do a two-way authentication to process his payment. He should open his UPI payment app by entering the passcode. By entering his UPI PIN, he can authenticate the payment. The transaction will be marked successful after the two-factor authentication.
The benefit of Webflow UPI Integration is that your brand can save some money. But it comes at the cost of redirecting customers to third-party apps. Your customers could walk away, and you’d lose a lot of customers.
UPI Google Pay Integration
Payment apps like Paytm, Google Pay, and PhonePe are popular in India. When your customers prefer Google Pay over other UPI apps, you need a Google Pay UPI Integration. It is available for all those users who have the Google Pay app on their smartphones scan code.
In this model, the customer can use his phone number to make transactions. He need not remember his UPI ID. The transaction becomes complete by entering the phone number and doing two-factor authentication.
Intent Flow UPI Integration
This integration model is available only for Android users. The benefit of this model is that users don’t have to type their VPA or even their phone number. As soon as the user confirms his decision, the preferred UPI app launches automatically. Details like phone numbers and UPI ID are filled automatically from the app.
SDK Flow UPI Integration
There is no need to open a third-party app either manually or automatically. For this, you need to speak to your bank and ask for the software development kit. The bank will create a UPI ID for your brand. Customers will send their payments through that UPI ID. You have to add the software development kit to your website or app to enable transactions. The benefit of this model is that you don’t need any separate app for payments. Customers won’t get redirected, so there will be an increase in the engagement rates.
In this model, the merchant creates a unique VPA for every customer. The payer only needs to remember the UPI ID shared by the merchant to make payments. This model is helpful to reconcile payments as it is easy to identify the payer. It is more suitable for everyday transactions like bill payments, apartment fees, and phone bills.