The iPhone 12 and increased use of paid services should bring Apple a strong quarterly result. The company will present its figures for the past quarter next week, which includes the important Christmas business. In the run-up to the numbers, analysts’ assessments point to continued strong sales of the iPhone 12.
With the iPhone 12, Apple has placed a very strong lineup on the market, as earlier assessments by observers had already indicated, as we in corresponding messages had reported. The iPhone 12 is surprisingly in demand, especially in China, and for the first time in a long time drove the iPhone’s market share over the important mark of 20%.
A new assessment the analysts of Consumer Intelligence Research Partners (CIRP) expect a strong quarterly result.
Customers are still busy buying the iPhone 12
In the first quarter of 2021, the iPhone 12 models will account for around 56% of total iPhone sales, according to analysts. The iPhone 12 continues to lead the market with a share of around 17% of sales and the iPhone 12 Pro. The iPhone 12 (Affiliate-Link) Mini disappointed in demand, however, which is why Apple is said to have recently reduced production, Apfelpage.de reported.
The strong iPhone 12 recently also drove the average price of an iPhone sold. It rose to $ 873 from $ 809 in the same period of the previous year, thus reaching an all-time high since the introduction of the first iPhone. The services also grew strongly in the last quarter, according to CIRP. From paid iCloud storage to App Store purchases to Apple Music and Apple TV + subscriptions, increased user numbers can be expected everywhere. With Apple TV +, however, it works as reported not yet noticeably noticeable.
One problem with the CIRP’s assessments, however, is the very small sample of the surveys.
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