For many, Sony is and remains forever associated with two of its previous innovations, the Sony Walkman and the Sony Playstation. The portable cassette player that Sony probably still says at its internal breakfast meetings was the forerunner and inspirer of Apple’s iPod, which later “became” built into the iPhone. And the slot machine that continues to deliver news where the latest version Playstation 5 is at least hotly sought after by my own children! But for us in the technology turns, we know that Sony has more strings on its lyre and during CES 2021 it was time to once again show off their news and at the same time give feedback to last year’s launch of the car VISION-S and more.
VISION-S
In addition to the concept car VISION-S, there is more to highlight about Sony and their consolidation of position as the leader of tomorrow’s technology. But before we dive into these areas, one can wonder what happened to the concept car that was launched during last year’s CES show. After the fair, where Sony in connection with the unveiling of the concept car introduced its focus on mobility, the car was shipped on to the factory in Austria, where road tests are now being carried out. In 2020, the car also received the prestigious Red Dot Award for its design despite (?) The clear features of Tesla. However, Sony has been clear that they see mobility as an important area in the future and with the car VISION-S if they can push all their technology into the car in several different ways, then maybe it will be a stroke of luck in the end, but we will probably not find out until several years from now. Regardless of a fun project to follow if you are interested in technology and cars.
Sony Square and 3R technology
For you avid Sony fans or who want to follow Sony a little closer during CES 2021 but also after CES, Sony has launched the site concept and the site Sony Square, a page where in the future they will present all their innovations and advances regarding new technology.
To understand a bit of “Sony language”, they talk about their own way of seeing the ongoing and future interactive dialogue between man and technology like 3R where “R” stands for Reality, Real-time, and Remote. That is, technology that is “independent of place, free from latency and with an inseparable sense of reality to awaken Kando (emotions) ”.
360 Reality Audio
Sony continues to focus on artists and content creators by expanding the ecosystem for 360 Reality Audio which was launched in 2019. With 360 Reality Audio, you can produce music in an innovative way. In addition to the obvious ability to capture song, chorus and instruments, you can also reposition these in a “virtual room” to maximize the experience and the end result. Kind of like running your own music studio at home in the living room, sounds cool anyway.
The ecosystem is now being expanded with several additional services where the most talked about is perhaps live streaming. It is now possible to create live streaming content with enhanced 360 Reality Audio audio.
Airpeak
Sony also continues to charm the film production industry as well Airpeak who showed up at CES, there were probably a few drool here and there. A drone that instead of having its own built-in camera with gimbal, carries a Sony Alpha mounted digital camera. A way for Sony to try to take a piece of the pie in the growing market for drones. Whether it will be a kiosk tumbler or not is well to be seen, but an interesting take to the corresponding other camera in any case that you can mount your own camera instead of something built-in.
Continued focus on TV, screen technology and mobile phones
Of course, Sony continues to focus on previously known areas such as TV, screen technology and mobile phones, but I will not touch on these today. Here, of course, the technology race for Sony and its competitors continues to remain relevant in screen-intensive reality.
Sony’s latest innovations in TV revolve around Crystal LED screens and new processors to enhance cognitive traits in humans, called BRAVIA XR. According to statements, the technology must sense the image’s focus points and cross-analyze different image elements to produce an even more natural image.
For mobile phones, the focus is on the screen to take detail and other parameters to the next level in what is called Spatial Reality Display for Sony. Of course, there is also the development in rocket speed, but with competition, of course, against dragons like Apple and Samsung and more. Then Sony Xperia also comes in new versions and the latest is the Xperia 5 II which comes with support for video production. Fun addition and hope it can challenge the Apple iPhone and the simplicity for everyone to use iMovie.
