Every day billions of people use Google to make different searches throughout their day. And this is exactly why Google still holds over 75% market share in the search engine. It is said to have around 5.6 billion daily searches for which approx. 45% are made with local intent. This basically means that 45% of these users are trying to find something within their vicinity.
I’m sure that if you need to find a pizza place nearby. The first thing you do is take out your phone and google, “pizza restaurants near me”. The nearest gym, Laundromat, and whatnot. People rely on google for everything. This is why your business page must be optimizing and why you should use Google My Business.
Even if you have hired the best local SEO company, you still need to use Google My Business. Here’s everything you need to know about Google My Business and how it can benefit your business.
What is Google My Business?
Basically, it is a free internet-based service that gives higher visibility to businesses, particularly startups and local vendors. It’s a service through which local businesses can control how they appear to their community and eventually attract more customers. So, you can refer to it as a modern alternative to conventional advertisements.
As mentioned before, since most people are using Google, more people can visit and access your profile. This increases the chances of drawing more attention towards you and eventually generating more business.
How Does Google My Business Benefit You?
1) Higher Visibility
Notice the first few listings that pop up as soon as you type on something like “burger places near me”? Or the ones that are highly visible and pop up right on the map as soon as you type in a query? These are calling the local pack and they are the ones. That a user will find every time they type in something slightly related to them.
The search engine’s results page (SERP) displays more information regarding the business. Their address, contact number, email address, etc. Allows the potential customers to check their services out, contact them and book reservations.
Moz suggests that Google My Business is in fact, the top determining factor for the local pack rankings. So, if you’re willing to connect to your target audience, particularly. The ones that reside in your area of service, you should definitely check it out.
2) Boost Your Appeal with Reviews
You should never underestimate the power of reviews, especially when it comes to how much they influence the search rankings. Using Google My Business will make it easier for your loyal customers to leave reviews. About you so that other potential customers can read them and make up their minds.
Around 93% of people are influencing by online reviews. So basically, all of them! People take these reviews as little testimonials and believe. What they say as the company did not pay them to write good things about their brands. Customers, in general, are more confident in trying out a product or a brand that receives positive reviews. As opposed to the ones that receive a lot of criticism.
3) Provides Helpful Information
Google My Business is a tool that not only increases your visibility and business revenue. But also helps you understand how the markets work. It is equipping with powerful features that allow you to make efficient strategies to promote your business. It also provides you with accurate statistical data showing where your audience comes from.
Views – GMB authentically displays the number of views your posts, photos and profile has been getting. This is crucial to show whether or not your strategy has been working.How the target audience is reacting to it.
Audience – GMB has a section that shows a summary of the audience that’s following you. Their gender, nationality, age groups, etc. This comes in handy, especially in the beginning, when you’re designing a campaign.
Clicks – GMB also shows you the number of clicks you get on your website and by who. Which, again, is extremely important to create a sound strategy that works. So, if you want to boost your sales, audience engagement, and revenue. You need to take some time out to study the numbers.
Google My Business is an efficient tool that you can use to improve your online presence. Which is more or less everything one needs to generate more revenue. It is not only extremely easy to use and beginner-friendly but also free. So, use it if you haven’t already. Coupled with the hiring of Mapit Marketing Groupor any other local SEO agency. It will help your business reach new heights.