In the realm of advertising, global trends that impact digital marketing are nothing new. Most businesses make an effort to stay informed of consumer interests. This aids advertisers in selling their customers’ goods combined with the changes consumers wish to see in society.
Effective movements have traditionally been used in paid search management. So, for 2023, five global trends will affect digital marketing.
Influencer Marketing Will Likely to Mature
The pandemic resulted in the rise of unfiltered content alongside everyday influencers, including micro-influencers and nano-influencers.
Many customers trust influencers to provide honest reviews more than brands. It means that influencer marketing is a growing and vital avenue.
If businesses want to succeed in 2023, they need to keep an eye on the adapting use of influencers. The dramatic growth of influencers on platforms like TikTok, Instagram, and Pinterest is ripe for content partnerships.
Thus, in 2023, brands will have to align with relevant influencers, especially those specializing in niche topics.
Social Audio Will Become Increasingly Popular
Since its inception in 2020, Clubhouse has become increasingly popular. After this came Facebook’s Live Audio Rooms and podcasts taking the market by storm.
According to insightful research by Hootsuite, 74% of businesses plan to invest in audio-only content. Moreover, it reveals that hosting a live audio stream establishes yourself as a thought leader.
Despite this, this trend is yet to become popular among small businesses considering it’s not the most budget-friendly form of content marketing.
Augmented Reality Will Transform into Mainstream Media
In today’s rapidly advancing world, social media will likely experience a rise in the adoption of technologies like virtual reality and augmented reality. With such platforms growing, users will demand better, more engaging experiences.
Augmented Reality filters are already ever-present on social media platforms like Instagram and Snapchat. These AR tools help enhance the visual content and are popularly used.
Various social media channels are leveraging augmented reality to change how things look and engage users. For instance, Instagram uses A.R. for endless photo filters to add adorable bunny ears or stunning makeup to your face.
But remember that the application of A.R. is not limited to photo filters; brands can also use it to enhance customer experiences. Research by The Drum reveals that augmented reality helps boost click-through rates by a whopping 33%. A.R. has excellent potential and is set to grow in 2023 and beyond.
Consumers Crave Snackable Content
In previous years, TikTok videos and Instagram Reels proliferated, while Stories content on Facebook, Snapchat, and Instagram experienced continued engagement. Moreover, more and more brands are creating short-form, i.e., ‘snackable’ content to educate consumers.
Today’s buyers have comparatively smaller attention spans and enjoy scrolling through feeds. So, it’s unlikely that snackable content will lose steam anytime.
Growing Demand for Chatbot Communication
No marketer wants to waste time or energy on generic computerized transmissions when creating personalized communication for consumers.
Luckily, AI-powered chatbots are the complete opposite of that. These revolutionary tools bring quick resolutions by precisely understanding buyer queries.
Most small and medium-sized businesses lack the facility to provide around-the-clock customer support. And if consumers have a concern and no one to answer, chances are, they’ll bounce to your competitors.
Integrating AI-powered chatbots within your social media platforms will require fewer humans and answer more queries 24/7.