- Tech Rexa
No Result
View All Result
  • How to
  • Tech Facts
  • Cryptocurrency
  • business
  • Smartphones
  • Gadgets
  • Reviews
- Tech Rexa
  • How to
  • Tech Facts
  • Cryptocurrency
  • business
  • Smartphones
  • Gadgets
  • Reviews
No Result
View All Result
- Tech Rexa
No Result
View All Result
Home Gadgets Apps

Why superapps get popular today

by Tech Rexa
June 28, 2023
in Apps
0
Why superapps get popular today
152
SHARES
1.9k
VIEWS
Share on FacebookShare on Twitter

Nowadays, people can do everything with their smartphones. There are many custom mobile applications for even specific needs. That’s the real draw: practical technology in the palm of your hand. There are different applications for the purchase and delivery of food, socialization, vehicle maintenance services, or investment banking, among other activities. I wager you have at least two of these applications installed on your smartphone, and believe me, you’re not alone in that.

But is it possible for a single application to offer all these services at the same time, without the need to use another app?
Yes, it is possible, such applications are called superapps. In China, they are already dominating the market and, without a doubt. But why are the superapps getting popular?

What is a super app?

The answer to this question varies depending on the place consulted, but basically, it is a platform developed by a company that offers several services in one place and that competes against the main screen of smartphones. We can compare a superapp to a building where you can access various services, from shopping experiences, banking services, food, payments, and sometimes even a space for social interactions.

If we want to understand superapps, a typical example is WeChat, an app from Tencent in China. Just for reference, Instagram is one of the most popular apps in the world and has 1 billion active monthly users, closely competing with the Chinese giant, but not quite reaching it yet.

WeChat emerged as a social messaging app, but due to a rise in popularity and also the need to increase its billing, it began to expand the services it offered and ended up becoming a single app to solve everything, literally. Monetary operations, payments, social networks, taxi services, food delivery, purchases in marketplaces, and more. It grew so much that it caught the attention of the Chinese government and now it also works as an electronic identity document for users.

While WeChat is the best example of a super app, we know that China is a unique case in terms of technology. This is because when it comes to analyzing superapps in the West, the criteria applied in WeChat become unworkable.

We consider superapps to be like any type of application that has more than one standard functionality. A good example is the Uber app: it started as a passenger transportation service app, but gradually evolved into UberEats (food delivery service) and even Uber Flash (shipping services). Uber is considered to be a super app because it integrates customer data and offers three different services in one app without any inconvenience.

However, we still wonder: with this trend reaching a larger market, will every app end up becoming a super app? Do they all need to?

Why choose the path of superapps?

According to research by App Annie, people are spending more and more time on their mobile phones: an average of 4.2 hours a day; therefore, applications must offer as many available services as possible. According to that same report, there was a 7% year-over-year growth in new app downloads, quickly reaching 218 billion in 2020.

Becoming a superapp also offers other benefits:

– More downloads, more traffic, and, therefore, a greater brand presence and the arrival of more customers. Consequently, that also attracts more brands or miniapps to the service of the main application. Also, the more services you offer, the more time customers spend on the app.

– Customer data is gold in the world of technology. For example, if a customer ordered a car through an app and registered their home address, that same address can be used to deliver food or even register an address for the delivery of a product they bought through the marketplace. These data can be used without problems in the different services offered by the superapp.

– Greater contact with the client. Through an application and not just a super app, four new contact fronts are opened: desktop, mobile phone, iOS, and Android. The customer can contact you from anywhere and with little resistance.

– Relevance. In these times, relevance is a keyword for companies everywhere, especially in the digital world, where retaining people’s attention depends a lot on what is offered and how the application works.
So make sure you have a user-friendly interface and offer as many services as possible.

From the points above, it is not surprising that today, superapps are increasingly popular, more than ever.

Tags: superapps

Related Posts

Threads
Apps

Introducing Threads: A New Way to Share With Text | Meta

July 6, 2023
Pixwox
Apps

Top 100 Pixwox Alternatives for Viewing and Downloading Instagram Stories

July 6, 2023
Coffee Meets Bagel
Apps

Coffee Meets Bagel Net Worth 2023 UPDATE -What happened to Coffee Meets Bagel after Shark Tank?

June 22, 2023
woofapps
Apps

woofapps – How to vca woofapps loging

June 15, 2023
Picuki
Apps

Picuki Instagram Viewer: Everything You Need to Know About Picuki Instagram Viewer

July 4, 2023
Vingo
Apps

Vingo App – Your Own tech Stack for a Good Body

November 15, 2023
  • Trending
  • Comments
  • Latest
Olxtoto

Olxtoto: The Reliable Source for Up-to-Date and Accurate News

June 17, 2023
How many MB in a GB

How many MB in a GB

July 11, 2023
FlixHQ

Flixhq 2023: Watch TV Series and HD Movies Online for Free

June 23, 2023
Amazon HR

Amazon HR phone number? How to Contact Amazon Human Resources Department?

July 13, 2023
Libra Cryptocurrency

Facebook launched “Calibra”, wallet for its cryptocurrency

0
Dell xps 13 2020

Dell XPS 13 (2020) Laptop

0
BLOGGING IS AN IDEAL CAREER

BLOGGING IS AN IDEAL CAREER

0
TikTok is exiting the Hong Kong market within days

TikTok is exiting the Hong Kong market within days

0

What is an inspection? Definition, meaning with Example

November 15, 2023
leave the world behind

Leave the World Behind 2023 Release Date, Cast & Plot

November 14, 2023
Rebel Moon - Part One: A Child

Rebel Moon – Part One: A Child of Fire 2023 Release Date, Cast & Plot

November 14, 2023
Candy Cane Lane

Candy Cane Lane 2023 Release Date, Cast & Plot

November 14, 2023
logo
Tech Rexa is the blog for Technology Facts, Cryptocurrency, and internet Marketing. The Blog also covers Online Services as well as mobile price.

Latest Posts

  • What is an inspection? Definition, meaning with Example November 15, 2023
  • Leave the World Behind 2023 Release Date, Cast & Plot November 14, 2023
  • Rebel Moon – Part One: A Child of Fire 2023 Release Date, Cast & Plot November 14, 2023

Site Navigation

  • Home
  • Contact Us
  • Privacy Policy
  • Disclaimer
  • Terms and Condition

Affiliate Advertising

TechRexa.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.

Email: Techrexa@gmail.com

Copyright © 2023 Tech Rexa. All rights are reserved.

No Result
View All Result
  • Contact Us
  • Homepages
    • Home
  • Business

Copyright © 2023 Tech Rexa. All rights are reserved.